Marketing

The following are useful guidelines for all Woodard school marketing teams:

• What is news?
• Handling the media
• Deadlines – typical media working patterns
• Woodard Schools – media style guide
• How to write a press release
• Media relations timetables to support either high profile or soft launch events
• Press release research
• How to write a media biography
• Introduction to being a Woodard Schools spokesperson

Website marketing:

• Woodard Corporate Guidelines

Marketing resources:

• The Importance of Market Research
• Woodard putting together an effective public relations strategy
• Internal communications presentation